by Ariela
Ariela completes Terri's ketubah, August 2011
We're in Wedding Season, which means that lately I have been fielding lots of requests for custom ketubah work. Some of those inquiries ares for custom text calligraphy to go with pre-existing art, or to go with art from a family friend. Most requests, however, are for original art with a hand-calligraphed text, which is what we're discussing today.
On my first call with prospective clients, the question at the top of my list is always "Why do you want a custom ketubah?" I don't ask because I'm looking to judge their reasons, I ask because the answer tends to tell me a lot about what my experience will be working with them.
If the answer is anything other than "We have a very specific vision for our ketubah art," the next thing I tend to do is to try to persuade them to find a pre-existing print and get that instead. Gone are the days when there were only a very few, cookie-cutter designs and one text available. You can find ketubah art in almost any genre and most artists can accommodate a custom text, too. In most cases, there is simply no need for a custom job.
But Ariela, you say, why would you try to turn away a potentially lucrative commission?
The answer is that planning a wedding is a miserable experience that is long, and expensive, with scrillions of tiny details that must be attended to individually. And commissioning custom art is a process that is long, and expensive, with scrillions of tiny details that must be attended to individually. Trying to complete the two projects simultaneously isn't something to do on a lark; you have to really want it to make it worth it. Even if you do want it, it's still no cakewalk. My spouse and I ditched art completely and we still had hours of arguments about the text.
The Wedding Industrial Complex means that working with overwhelmed, stressed clients is part and parcel of the wedding gig. But a wedding vendor can make it easier on their own self and on the clients by helping them to cut out unnecessarily complicated steps. But to do that, you have to figure out what is necessary. Which is why I ask "Why do you want a custom ketubah?"
If it's important to you, let's talk. I love to create things that are truly special to people. But if it's not, perhaps it is time to let go of expectations (your own, or others'), and put your time, attention, and money, on things that will make a bigger difference to you.
Wishing you a stress-free wedding season, as much as it is possible.