The Importance of Finding the Right Artist for the Job (as Demonstrated by American Airlines)

by Ariela

The American Airlines Safety Video. It must be seen to be believed.

The American Airlines Safety Video. It must be seen to be believed.

For the first time in at least a decade, I flew American Airlines on a recent visit to my in-laws. Thus, I was rather taken aback when I saw the American Airlines safety video. What on earth did I just see? What were they thinking? And how many mirrors and disembodied hands should I expect on my airplane?

When I posted to Facebook to that effect, my brother-in-law (sister's husband, not one of my spouse's family whom I was visiting) pointed out that it was probably trying to do the same thing the Virgin America safety video did, it just failed. I hadn't seen that one before, so I watched it and concluded that he was right. Me being me, I then watched the Making Of videos for both of these safety announcements. (For those of you who would like to do likewise, here is the American Airlines Making Of video, and here is the Virgin America Making Of video.)

I was struck by the utter difference in the approaches articulated in the two. Both talked about doing something "completely different" and "unlike anything seen before," but then Virgin started talking about entertaining the people watching the video. The first thing that American Airlines talked about was sound design.

The lead composer talked about going through an airplane and an airport and building the soundtrack out of the sounds made by the plane and the various features of the airport (like the baggage carousel). This approach reminds me of how I tend to create ketubah (Jewish marriage contract) art for clients who aren't precisely sure what they want; I ask them to give me a list of things they find visually pleasing, a list of things that are important to them, and I try to make a coherent whole out of that. It can lead to many "easter eggs" in the art. But here's the thing: it was completely the wrong approach to take when making the American a safety video.

Let me explain. A custom ketubah is made for one primary audience: the people getting married. They are already inclined to spend time looking at it, so they don't need to overcome a barrier to entry. And when I assemble the art out of elements of their lives, interests, and visual preferences, I am making out of things that are inherently relevant to them. All of that is basically the opposite of the situation with an airplane safety video. The audience has to be as wide as possible instead of very specific. For the vast majority of that audience, there is no inherent interest in that subject, and the indifference and even irritation felt by the viewers has to be overcome before they will pay attention. An audio hook is probably better than a visual one, because it is easier to look somewhere else than to completely tune out sound (without the help of very expensive earplugs or headphones). Do you know what won't catch people's attention on an airplane? Sounds heard in the course of the ordinary function of an airplane. Do you know what people who aren't inherently interested in airplanes aren't going to consider a fascinating easter egg worth watching a whole video to find? A soundtrack made of airplane sounds.

The American Airlines video seems to be a single take, a video form that is experiencing a bit of a vogue right now. Not being involved in any way with video-making, I don't know exactly how difficult that is, but I imagine it is extremely tough and great demonstration of skill on the part of everyone involved. The physical effects and set crew on this video in particular did some impressive work. But their work isn't presented in a venue that is likely to get it appreciated. Numerous studies have been done on the perceived value of an item based on its packaging and presentation, and all of them show that the same item is valued differently depending on context. An airplane safety video is not a context that many people value. Remember the stunt with the virtuoso violinist playing in the subway? It's the same thing here.

So if those are all the reasons that American Airlines' safety video came off as bizarre at best, why did Virgin America's Safety Video succeed? The answer is that they were doing something that played to the strengths of the medium. They got pop entertainers, people whose job it is to be engaging to wide audiences, to make their video. An American Idol alum wrote the song. The dance was choreographed by a So You Think You Can Dance choreographer. Both of those shows are designed to showcase technical brilliance in their chosen craft packaged in a way that makes it easy for someone who is not heavily involved in song or dance to appreciate it. It shows.

American Airlines made a piece of concept art and Virgin America made a piece of pop art. Both are brilliantly executed by their teams, but the venue called for pop art, not concept art. Maybe it was less an astute marketing decision than it was luck; both companies are trying to showcase their essence, and Virgin's roots are as a music company while American's roots are in airplanes.

It is entirely possible to be a brilliant artist in your medium and be the wrong artist for a particular job.

 

Ariela's 2017 Hugo Eligibility Post

by Ariela

New year, new awards seasons.

I am eligible again for nomination in the Fan Artist category in the Hugo Awards. (For the long explanatory thingee about why I am not eligible in the Professional Artist category, please see the end of this post.)

Here is a short reminder of the art I did in 2017. Only these pieces, not things from previous years, should be considered when you make your nominating decisions. Given the nature of the year, my art was less SFnal and more Angry-Feminist-Who-Tries-To-Be-Intersectional in theme, but the only thing I regret about that is that I didn't have more time to do more of it.

Click images to embiggen them.

Art Prints

Greeting Cards

Coloring Pages

Doodles

Long Explanatory Thingee About Hugo Category Eligibility

Some Hugo categories (Best Professional Artist, Best Fan Artist, Best Semiprozine, and Best Fanzine) are defined by whether the work done was professional, semi-professional, or fannish. The definition of what is a “professional” publication is somewhat technical. A professional publication either (1) provided at least a quarter the income of any one person or, (2) was owned or published by any entity which provided at least a quarter the income of any of its staff and/or owner.

-TheHugoAwards.org

For the purposes of Hugo categories, you are only a Professional Artist if your stuff gets published in a Professional Publication. So you can make a living entirely for years by selling your SF art directly to other people and still not be considered a Professional Artist by the Hugos if your art was never included in a publication that earns according to the above criteria.

When making prints was harder and there wasn't much in the way of direct-to-fans selling outside of conventions, this made sense. Now, let's just leave it at "not so much."

Please note also that in order to be eligible for consideration for the Fan Artist category, the art on which I should be judged must also be displayed in public venues, such as art shows at cons.

The Last Jedi - Thoughts & Reactions

By Terri & Ariela

Poster for The Last Jedi

Poster for The Last Jedi

Hoo boy, that was a movie, right?

Now that we have both seen it, and we suspect that most of you who want to have seen it to, here are our thoughts on it. For those who have not seen it yet, this post consists almost entirely of spoilers.

Terri's Thoughts

Once again, Disney's acquisition of LucasFilm and making sure that George Lucas isn't allowed anywhere near a Star Wars script or director's chair has paid off. I loved this movie.

Now, I will not say it was without flaws. It was perhaps 3 movies crammed into one, and ended at least twice that I could see. But the structural and pacing problems paled in comparison to the excellent dialogue, beautiful sets, profound character development, wonderful storytelling, and kickass representation.

For once in my SFF life, the strongest and most powerful characters in a movie were OLDER WOMEN! General Leia Organa and Vice Admiral Amilyn Holdo took no nonsense and made the hard calls. I do not know how I'm going to get through Episode IX without either of them. And they were deeply feminine women. As someone who sees femme as a deeply performative aspect of her personality (rather than natural and inherent), this was unique. Generally I can identify with women in an SFF setting because they are tough, wearing pants and covered in Space Grease/wearing Practical Fantasy Armor. For once, I was identifying with women wearing massive quantities of jewelry, fancily styled hair and dresses. This was new, and also has resulted in my deep need to do a screen accurate recreation of Vice Admiral Holdo's costume. 

As to some of the complaints about the powers of the Force, they didn't bother me at all. This is where I have to admit that I have been reading Star Wars licensed fiction since I was 14 years old, starting with Timothy Zahn's Heir to the Empire trilogy. I gave up somewhere during the New Jedi Order novels. Why is this relevant? Two reasons.

Reason one: as far as those novels were concerned, the prequels didn't exist (most of them were written long before any of those movies had been made). So there was no understanding of the Jedi Order before Obi-Wan Kenobi starts training Luke Skywalker on the Millennium Falcon. Need a character to accomplish the impossible? Pow, they're a super strong Force user. Jedi can't form attachments? Luke gets married and has a kid. Leia doesn't know how to do much with the Force? Well, that's largely because she's spent too much time being in government. So no, ForceTime didn't bother me. Neither did Leia rescuing herself from being blown off the bridge. Oh, and Luke can project himself across the galaxy? Kyp Durron pulled starships out of gas giants with the Force. There's a character whose mind was dropped into another body with the Force. So spare me your complaints about Leia saving herself. The Force can do whatever the script writer needs it to do. 

Reason two: I am an unabashed Star Wars fan. I've read the books (and was deeply sad when Disney axed that canon), watched the Only Relevant Films more times in my childhood/adolescence than I care to count, used to play a Star Wars parody game on my computer in my bedroom, owned Star Wars Monopoly and kicked everyone's butt at Star Wars Trivial Pursuit. I used to play Princess Leia in my imaginary games. I am one of the people who isn't really capable of much deep critical thinking about a good Star Wars movie.  I will gladly read and watch other people's critical thoughts about the topic (and often appreciate their insights), but don't have the mental distance from what I love so much to be able to think about it in a way that examines it. So I largely gush, while Ariela below will provide you with more critical insights.

Ariela's Thoughts

Where Terri is a lifelong and devoted Star Wars fan, I am a much more casual appreciator. I enjoyed the original trilogy, but I didn't see it properly until I was in high school and I didn't adopt it into my core fandoms. So my expectations going in were very different.

I can see why this movie is divisive. Some of the most cherished tropes from the original trilogy are torn apart here (mostly to my satisfaction). It had some problems and I get that if you didn’t like the other parts, the problems might not be get-over-able. But I liked it.

I liked that it was new. I was never particularly surprised by anything in The Force Awakens because it was such a beat-for-beat sendup of A New Hope, but I was genuinely surprised by some things that happened here.

I love older Leia and Luke and the ways in which they have changed. Perhaps this is because I am older than I was when I saw Star Wars for the first time, I am tired and disillusioned, and I like seeing those changes mirrored in my heroes. But I also think that these changes are genuinely positive.

I like that Leia has learned that “jumping in a spaceship and blowing something up” is only the right move sometimes. Not that it’s never the right move, Leia is too wise to fall for that, but that there are times when another tactic is called for. Considering how much that technique was valorized in the original trilogy, this is a surprising backpedal.

Ditto Vice-Admiral Holdo not telling Poe her plan. In the original trilogy, Luke just kind of walked onto the base and was admitted to the inner circle of the rebellion immediately, given responsibility and access to all the rebel plans. Ditto Jyn Erso. Not so here. Poe has been working for the Resistance for a while, but that doesn’t mean that the people in charge need to get his approval for their plans. (Particularly shocking that a woman doesn’t need to get a man’s approval for her military plans, I know, or that an older woman might have any role to play other than the wise grandma type or a witch.)

In general, I saw far more older women on screen here than I am used to seeing. Carrie Fisher and Laura Dern are both well past the Hollywood sell-by date set for women, but they had large roles in a film aimed at a general audience. But the crowd scenes at Canto Bight also featured a surprising number of older women.  More older women on screen, please, kicking butt and also being generally present, but in the future, can more of them be women of color? (Is it any wonder some fragile masculine souls needed to cut all the women out of the movie? We are so goshdarn present in it.)

I like that Luke is disillusioned by his own mistakes, and that it is a young woman who shows him that he is wrong.

I love the lack of sexual tension in the films. I love that Rose is never subject to the Male Gaze TM, and that she is allowed to be a full human being, with expertise and ideals and an interest in someone. (If you’re going to ask with whom I ship Finn, I think Finn has too recently learned to be a person on his own and he is not ready for a relationship with anyone yet. I am in favor of Poe crushing on him, though.) I love that the movie shuts down the idea of romantic tension between Rey and Kylo Ren. Jill Bearup has pointed out that film language for romantic tension and antagonism can sometimes look the same; TLJ goes out of its way to point out that NOPE, romantic tension is not happening here. Rey has no interest in seeing Kylo Ren in any state of undress, thank you very much.

I love that Finn and Rose fail at their quest. All of the indicators for their success were there: the unbeatable odds, the one final hope, it’s a trope checklist, and it still fails. I love that because sometimes we do fail, and that doesn’t mean we shouldn’t try, and that trying and failing doesn’t mean you aren’t a hero.

So what didn’t I like? Well, a lot.

For one thing, there was so much going on that the movie feels overstuffed and un-cohesive. Our three protagonists from TFA are split up, each having their own adventures, and it’s hard to find a common thematic thread between them.

I’m also rather sick of the “giant, oppressive organization is coming for a progressively smaller and smaller ragtag group of people fighting back” trope. Exiting the movie, my spouse quipped, “At this rate, the next movie’s Resistance will consist of Finn and BB8 armed with nothing but a toothbrush.” (To be fair, I would watch that movie in a heartbeat.) But we’ve done this before. I’d like to see some new stories, or at least tell the same story in a different way, like Rogue One did.

I was also rather disturbed at how Finn and Rose dealt with the kids who are enslaved/indentured on Canto Bight. I get that they couldn’t take the kids with them and still complete their original mission. And I get that, from a thematic standpoint, they needed to be left there to sow the seeds of the next generation of the Resistance. But neither of them seemed to have any sort of qualm about leaving those children to be abused further. I would have been far more comfortable had either one of them acknowledged that leaving them there means they also failed to rescue people being oppressed, the very mission of the Resistance. I want acknowledgement that leaving the kids was a terrible thing to do and a horrid choice to have to make, to balance those kids’ freedom against the survival of the Resistance.

I also feel somewhat confused by the only common theme I could find in the movie, which is the older generation giving way to the new. We have now seen three of the older generation of the Resistance – Holdo and Luke in this movie, Han in the previous one – sacrifice themselves willingly so that the new generation can go on. On the Dark Side, Kylo Ren killed Snoke so that he can come into his own power. On the surface, this sends a kind of awesome message: the older generation needs to give way to the younger, but the Light side does it by consent and the Dark Side does it by force. I’m all for highlighting consent! But the more I think about it, the less that idea holds up. You can’t undo an unjust power system by waiting for those in power to consensually relinquish their privilege. In this, Kylo Ren is right that you need to tear it all down. Unfortunately, he isn’t interested in doing what he says; he’s only interested in tearing down just enough that he winds up at the head of the existing power structure, then using his new power to expand his dominion. (Oh crap, in addition to being a metaphor for neo-Nazis, is Kylo Ren also an allegory for false allyship?) So yeah, I don’t know what to make of this.

I want to watch it again, which I won’t get to do until it comes out on Netflix or Amazon Prime, but this is the first time I have wanted to re-watch a Star Wars movie in a while.

New Product: Zombie Coloring Pages

Celebrate undead love in whatever greusome colors strike your fancy!

Zombie Wedding Coloring Pages by Geek Calligraphy

How It Came To Be:

The next entry in our coloring page catalog comes from our greeting cards. 

We usually need a low key product release for January, because the third Wednesday of the month usually comes right on the heels of Arisia, when both of us are profoundly Ded of Con. Coloring pages definitely fit that bill. 

All of our zombie couples are available for $2 each, or you can get a bundle with everyone for $5. Have fun!

(We hope this goes without saying, but PLEASE respect our copyright and intellectual property. When you buy the download, that is for your unlimited use, but not for sharing around and not for posting elsewhere online, except as you proudly display your pretty results. If you do post said pretty results, please tag us!)

Ded of Con... Again

We are still at Arisia! Terri's in a panel right now, and Ariela's busily checking us out of the Art Show. If you wanted art that you saw in the show but couldn't snag it, you can always buy it on the website. We hope if you were here that you had a good time! We sure did.

Chibi Terri is standing next to a purple and green mug that goes up to her shoulder, dunking a teabag. She is saying "Still not enough tea to be awake. (Gonna need a bigger mug)."

Chibi Terri is standing next to a purple and green mug that goes up to her shoulder, dunking a teabag. She is saying "Still not enough tea to be awake. (Gonna need a bigger mug)."

Come See Us At Arisia

By Terri & Ariela

The Arisia Logo.

The Arisia Logo.

As is our personal and business tradition, we will both be at Arisia this weekend January 12-15 at the Westin Boston Waterfront. We've got tons of art in the Art Show, and will both be appearing on panels! This is Terri's first time on Arisia panels and she is very excited. 

If you're on staff/volunteering for the convention, you can catch us at the Art Show reception in our business colors. Otherwise, you can see our work there (and us, from time to time), and see us on these panels:

Ariela's Schedule:

Friday, 7:00 PM: Costuming on a Budget
Room: Faneuil
Panel #: 457
Costuming can be an expensive hobby as the elements of a costume and the supplies needed to create them can add up quickly. We'll discuss how to get the most out of your dollar through the use of inexpensive fabrics and notions, alternative techniques or materials, and how to plan ahead so you can find time and ways to save the most money. Many elements can be sourced through thrift stores or even your own closet, and putting individual pieces to work in multiple costumes can help, too.

Saturday, 4:00 PM: Judaism's Influence on SF/F
Room: Marina 2
Panel #: 385
Jewish theology and culture permeates SFF & fandom from popular comics to well-known science fiction stories, which filters down in unrealized ways to fandom. What effect has Judaism had on the development of SF/F and fandom in general? Join our panel of knowledgeable fen to learn about Jewish influences.

Saturday, 5:30 PM: Depicting Diversity in Visual Art
Room: Douglas
Panel #: 279
Most figure drawing techniques are based on an idealized human form. This simplifies the drawing process, but it often leaves artists ill-prepared for representing characters of diverse age, size, gender, ethnicity, ability, etc. How can artists practice representing more diverse characters, and how can art education be improved to help them learn these skills?
(Ariela will moderate this panel.)

Sunday, 10:00 AM: Out of the Shadows: Spiritual Traditions in SFF
Room: Marina 2
Panel #: 340
SFF tends to fictionalize to practitioners of real-world spiritual beliefs in fantasy, inhabiting the liminal space between "normal" society and the supernatural world. These practitioners and their beliefs are often lazily and irresponsibly portrayed, creating further misinformation and stereotype. Our panelists will look at stories about practitioners of real spiritual beliefs in fictional settings and which portrayals are respectful and responsible.
(Ariela will moderate this panel.)

Sunday, 1:00 PM: Hats & Headwear for Costumers
Room: Faneuil
Panel #: 466
Hats and headwear can add another level of style to your costume and tie the entire look together. Learn techniques on how to make them, re-purpose old hats, make foundations for headpieces, resources available, and how to keep them on your head.

Terri's Schedule:

Sunday, 1:00 PM: Parents with Infants & Toddlers Meetup
Room: Paine
Panel #: 354
We have run into each other in panels, in hallways, and in elevators with strollers, but have we really *met*? Let's let the kids run around for an hour, catch our breath, bemoan cluster feeding/colic/climbing/teething/growing pains, and celebrate the fact that we're OUT OF THE HOUSE and among our people.

Sunday, 2:30 PM: Down with Grimdark, Up with...
Room: Marina 1
Panel #: 324
Grimdark stories, ones that focus on darkness and angst, have been prevalent throughout SFF recently. However, many people are pushing for change, with suggestions such as Solarpunk, Genderpunk, and Hopepunk, ones that focus on a bright future. Solarpunk is focused on green energy and sustainability, whereas Hopepunk is about people choosing love over hate, and fighting for that possible bright future. Will these new genres will gain a foothold? What other "punks" do you see emerging in SFF?

Monday, 11:30 AM: When Your Child Discovers Fanfiction… and more
Room: Marina 2
Panel #: 301
Description Being a fannish parent can mean the joy of witnessing fannish firsts – discovering fanfiction, the first cosplay or convention. Our panelists will talk about being a fannish parent to a fannish child, and the joys that come with your child discovering new parts of fandom they want to be involved in, and the challenges of navigating parts of fandom that are not always child-appropriate.

 

There are Friday Night Services at Arisia this year that are open to anyone who wishes to attend. They will be held at 5:30pm in Paine (2W). We will both be in attendance. Terri will be leading the Kabbalat Shabbat portion of the services, with some bonus fandom tunes.

We can't wait for the convention and we hope to see you there!

New Product: Spacescape Art Prints

Looking for an artistic way to remind yourself of just how completely awe-inspiring the universe is? We've got some prints for you, featuring a spaceship exploring the stars and some very eloquent quotes.

AP-201703-spacescapeE.png
J-201703-SS-H.png

How It Came To Be:

We wanted to finish the year with a very science fiction piece of art. The space ship and background art comes courtesy of the SpaceScape Ketubah. The text on the English print is a quote from Babylon 5, courtesy of Ambassador Delenn: "We are starstuff. We are the universe made manifest, trying to figure itself out." The Hebrew quote comes from Psalms, Chapter 92, Verse 6: "מה רבו מעשיך ה' מאוד עמקו מחשבותיך - How great are your creations, oh Lord, Your thoughts are vastly deep."

Ariela took advantage of the shorter text to have some fun with the lettering in a way that isn't possible with a text the length of a ketubah and formed the letters out of stars.

The prints come matted and are available in three sizes:

Small - 8" x 10" - $30
Medium - 11" x 14" - $45
Large - 16" x 20" - $60

What A Long Strange Year It's Been

Image shows chibi Terri & Ariela sitting on the floor. Chibi Terri is holding an outsize wine bottle, and there are two champagne flutes between them. Chibi Terri asks "Champagne babe?" Chibi Ariela replies "Nah. I already have a 2017 hangover."

Image shows chibi Terri & Ariela sitting on the floor. Chibi Terri is holding an outsize wine bottle, and there are two champagne flutes between them. Chibi Terri asks "Champagne babe?" Chibi Ariela replies "Nah. I already have a 2017 hangover."

By Terri & Ariela

"OW." ~ The US healthcare system, the US tax code, the average American

What can we say about 2017? It's been a singularly awful year for many, while Geek Calligraphy has grown as a business beyond what we could have expected or hoped for.

Some of our business highlights:

  • We incorporated!
  • We launched a new line of products - our coloring pages
  • We released a new line of greeting cards - the Covertly Hostile series
  • Our art was hung in 6 art shows in 5 states
  • 13 new products this year (the last comes out on Wednesday)
  • Terri & Ariela got to go to 2 cons TOGETHER!
  • Donated $115 to charity through the sale of our prints

Once again, since Geek Calligraphy has exhibited at a number of convention art shows in 2017, Ariela is eligible to be nominated for a Fan Artist Hugo award. If you are eligible to nominate, please consider her for the ballot! Note - please nominate Ariela Housman, rather than Geek Calligraphy.

Arisia Prep is Bananapants

by Terri

Arisia is less than a month away. While we're also prepping panels, costumes and menus, the Arisia Art Show is a huge focus of our attention. Since we take so much more art there than any other show we exhibit at, Ariela and I have had to come up with a good system to ensure that she is not lugging too much matted art from Chicago. Last year Ariela brought most of the art to Boston with her along with the clear bags, hanging tabs, labels and stickers. I went out to Blick and bought ALL THE MATBOARD* (plus linen hinging tape, drafting tape and spray adhesive). We then had an epic matting party in my office.**

This year, she mailed all of the art to me ahead of time. We also ordered pre-cut backboards, more bags, & die cut stickers and had everything shipped directly to me. We still have not yet ordered ALL THE MATBOARD, but I already have just about everything else. I will be cutting the front frames once we order it, and then we will have another epic matting party when Ariela gets to Boston.

We have already had one exciting equipment failure (Ariela's printer decided that NOW was the best time to die, necessitating an express trip to Office Depot), but so far everything seems to be going OK.

So here are some picture of the already bananapants process, which is going to get Even More Bananapants as we get closer to the con.

This is sad art that the printer decided to eat.[Image shows three different art prints that have color layers in the wrong places, chewed corners and black ink on their edges]

This is sad art that the printer decided to eat.

[Image shows three different art prints that have color layers in the wrong places, chewed corners and black ink on their edges]

The new printer calmly doing its job.[Image shows a printer on top of a bookshelf with a print half completed coming out of it]

The new printer calmly doing its job.

[Image shows a printer on top of a bookshelf with a print half completed coming out of it]

A new treat for this year's art show - Stickers![Image shows a pile of colorful die cut stickers in plastic hanging bags]

A new treat for this year's art show - Stickers!

[Image shows a pile of colorful die cut stickers in plastic hanging bags]

ALL THE ART![Image shows a pile of unmatted prints and greeting cards on a wood floor]

ALL THE ART!

[Image shows a pile of unmatted prints and greeting cards on a wood floor]

Backboards. It turns out that it's cheaper to buy pre-cut matboard for the back of a print than it is to cut them ourselves.[Image shows stacks of 11x14 and 8x10 backboards plastic wrapped together, surrounded by brown packing paper]

Backboards. It turns out that it's cheaper to buy pre-cut matboard for the back of a print than it is to cut them ourselves.

[Image shows stacks of 11x14 and 8x10 backboards plastic wrapped together, surrounded by brown packing paper]

 

 

 

*I almost blew over waiting for my rideshare home.

**This involved discovering that one Does Not Buy inexpensive mat cutters and sending Matthew out to Blick to pick up a new shiny mat cutter at 9 pm.

Move Over Latkes

by Terri

Geek Calligraphy is a multi-culturally Jewish establishment. I am as Ashkenazi as you can get - my ancestors come from all over Eastern Europe. While Ariela is of Ashkenazi descent, she now follows the Spanish & Portuguese Sephardi traditions of her husband.* 

Crispy brown potato latkes on a plate.

Crispy brown potato latkes on a plate.

What does any of this have to do with latkes? Well, it turns out that Jews of different communities and cultures have different חנוכה (Hanukkah) traditions! I know, right? The potato latke is very much the American symbol of the holiday, but only belongs to the Ashkenazi traditionInterestingly, that tradition isn't even that old - potatoes didn't even arrive in Europe until the 16th century. What we now know as the "traditional latke" has gone through many transformations. It began as an Italian fried cheese dumpling, transformed into a buckwheat patty, and ended up as a potato pancake. Which is delicious with applesauce.

But what about Jews from other places? What do they eat on חנוכה (Chanukah)? 

Two square waffles side by side in a waffle iron.

Two square waffles side by side in a waffle iron.

Spanish and Portuguese Jews eat waffles. Why? Because on on חנוכה (Hanukah) we celebrate נס ופלא (pronounced nes vafele). Read it out loud, then groan and insert rimshot. Because just like Ashkenazi Jews don't have a monopoly on Judaism, they also aren't the only ones to make terrible, terrible puns.

Jews in Tuscany eat chicken deep fried in lots of olive oil. Many traditional חנוכה (Chanukkah) foods incorporate oil either as an ingredient or as the cooking medium.*** This is to reference the story of the miraculous oil that burned for 8 nights during the rededication of the Temple in Jerusalem. There is also an Italian tradition of eating dairy during this holiday (hence the original ricotta latkes), including a sort of cheesecake called a cassola. Eating dairy, specifically cheese, comes from an apocryphal text of the story of Judith and Holofernes in which Judith served salty cheese pancakes to Holofernes before getting him drunk and decapitating him. Though it is not technically a story that actually took place during the time of the Hasmonean revolt (it takes place several hundred years beforehand), it is connected to the story of חנוכה (Ḥanukah) because the stories were conflated during the Medieval period.

Golden fried chicken pieces on a blue platter. There are cloves of garlic and rosemary sprigs scattered over the chicken, as well as a pile of lemon wedges. Yum.

Golden fried chicken pieces on a blue platter. There are cloves of garlic and rosemary sprigs scattered over the chicken, as well as a pile of lemon wedges. Yum.

A large, synagogue style Indian chanukiah. It is formed of a large six pointed star made of brass, with the 8 lights of the holiday in an arc around the bottom and the shamash (helper candle) near the center of the star. 

A large, synagogue style Indian chanukiah. It is formed of a large six pointed star made of brass, with the 8 lights of the holiday in an arc around the bottom and the shamash (helper candle) near the center of the star. 

I wanted to finish this post with some חנוכה (Janucá) traditions of the Indian Jewish community. The Indian Jewish community has a long history, with the community of Cochin, Kerala dating back to at least 562 BCE. In a time when news traveled by the speed of camel traders, communities were much more isolated. The Jews here didn't even celebrate חנוכה (Chanooka) until the immigration of other Jewish communities - they didn't know it was a holiday! Once the holiday became established, there seems to be a tradition of sweet foods and food fried in coconut oil eaten on the holiday. Among those foods are the Indian donuts gulab jamun. The Israeli sufganiyah (jelly/chocolate/dulce de leche/custard filled donut) is not the only fried sweet dessert associated with this holiday!

Another unique aspect of Indian חנוכה (Chanucah) celebrations are their traditional chanukiot. Instead of putting them in the window, Indian Jews hang them on the walls of their home.

So to conclude, there are as many traditional חנוכה (Hanucah) foods are there are Jewish communities. This year חנוכה (Hanuka) starts tomorrow night. Why not try waffles and gulab jamun along with the latkes when you celebrate!

 

 

 

 

 

*Ariela's adoption of Spanish Portuguese rite has nothing to do with heteronormative values wherein the wife must follow her husband's practice.** The number of Spanish Portuguese Jews has dwindled sharply in recent history and Ariela wanted to help prevent the custom's extinction.

**Note: some families divide adoption of customs differently. In my family, Matthew follows some of my long established customs rather than what his family does. I have also adopted some of his customs.

***Though the buckwheat version of latkes were fried in rendered poultry fat, since most oils were not to be found in abundance in 15th century Eastern Europe.